Cheri Ure brings bold energy, quick wit, and deep industry know how to every real estate conversation. Before joining Agents With A Smile, Cheri spent over a decade as a top producing mortgage professional and branch manager after a successful career in television at our local KIVI Channel 6. That creative meets analytical background gives her a rare edge when it comes to helping clients navigate one of life’s biggest moves.
Licensed in Idaho since 2020, Cheri thrives on connection, collaboration, and getting results. She joined the AWAS team for the energy, tools, and opportunities that match her drive to make things happen, and she’s been lighting up the office ever since.
When she’s not helping clients or negotiating deals, you’ll find her exploring Idaho’s beauty, catching live music, or planning her next trip to Burning Man, a tradition since 1992. She’s a proud dog mom to Princess Leia and Blondie, and a true believer that life, like real estate, is all about showing up with heart and humor.